FAQ

Index

• What is MORE?
• What is the MORE mission?
• Why the name MORE?
• Why a sub-brand?
• What research went into the creation of the sub-brand?
• How does MORE affect me at a local level?
• What's the MORE strategy?
• Where can I find out more?

 

What is MORE?

MORE is The Salvation Army's message to a new generation.

It's a declaration to a generation that there is MORE to life than they ever knew existed.

It's a vision that there's MORE in store for the future and that the best is yet to come.

It's a promise that The Salvation Army won't settle for second-best and will strive to do MORE in order to reach and engage today's youth.

It's a belief that a generation will rise to become MORE than conquerors and will inherit everything that God has promised.

It's a challenge for each of us to surrender MORE in response to a Saviour who has given everything for us.

But most importantly, it's a shout of praise to a God who is without limits, without fault, without sin, without weakness and is able to do immeasurably MORE than we could possibly imagine.

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What is the MORE mission?

The MORE mission is directly tied to the mission of The Salvation Army Australia Eastern Territory. You can find out more at same mission. new generation.

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Why the name MORE?

We didn't just want a name that sounded cool. We wanted a name that had strong, significant meaning - a name that says something about God's promise.

Abraham (father of many), Peter (rock), and even Jesus (the LORD saves) are all examples of God-given names that speak of his promises.

MORE is about us placing our trust in God's promises and committing to seeing a generation raised up who believe in, expect and fight for MORE. They will expect that there is more to life than what the world would have them believe. They will fight for MORE justice, they will accept the call of Jesus to love MORE than what is considered reasonable, they will always be striving to know God MORE and to be MORE like him and they will be dreamers, hope-filled, faith-filled people who take God at his word and believe in the MORE he promises long before they actually see it.

Ephesians 3:20:‘He is able to do exceedingly, abundantly MORE than we could ever ask or imagine'

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Why a sub-brand?

The new logo and design, the name ‘MORE' and the positional statement: ‘same mission. new generation' have all been created for the same reason.

They exist to help young people engage with the mission and vision of The Salvation Army.

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What research went into the creation of the sub-brand?

In 2003 research was carried out amongst teenagers at Schoolies. Amongst other findings the research showed that whilst young people associated The Salvation Army's Red Shield with good, respectable people they also thought of the Army as old-fashioned and largely irrelevant to them. The finding also showed that whilst they knew The Salvation Army was a charity, they knew little about The Salvation Army's ministry as a church.

This research was made use of along with the 2003 NCLS report on the reasons why young people leave Salvation Army corps, the Christian Research Association's 2007 report on youth spirituality in Australia and numerous internal surveys.

In 2007, a design agency was commissioned to research and prepare a sub-brand that would help young people understand and be inspired by all that is at the heart of our movement.

The leading design agency is run by a Salvationist who has done work for PlanetShakers, RipCurl and numerous other leading youth brands. After coming up with initial concepts they carried out testing with young people and eventually came up with the strong sub-brand that we have today.

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How does MORE affect me at a local level?

On a practical level, you will be provided with more quality resources, more networking opportunities, more support, more discipleship tools and more opportunities for your young people to engage with the mission and vision of The Salvation Army.

On top of this, it is our hope that you will be affected by the vision. It's our dream that young people and youth leaders everywhere will feed into the vision and be unified by a shared picture of a better future for youth ministries across our movement.

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What's the MORE strategy?

A territorial MORE strategy has been developed and focuses on four key areas:

• Improved support for employed and volunteer youth leaders
• Easier access to excellent youth ministry resources
• Greater cooperation between local youth ministries and Salvation Army social services
• New and innovative methods of community and communication.

The strategy was launched in 2008 and aims to see these areas transformed from areas of challenge or weakness into areas of strength and health that will benefit every Salvation Army youth ministry.

You can download our comprehensive strategy outline here. (PDF, 10.5mb)

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Where can I find out more?

Click here for information on how to contact us.

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