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Christmas 2009

Red Shield Appeal

Overview

Each year The Salvation Army provides assistance to over one million Australians - to continue providing high quality community services, we need your help.

This year, we'd once again like to invite you to help us make a difference by supporting our Red Shield Appeal.


About the Appeal

Salvation Army Officer with elderly manThe Red Shield Appeal is The Salvation Army's major annual fundraising drive to help finance our vast network of social and community services. The national fundraising target for 2012 is $81.5 million.

Officially commencing in April and concluding at the end of June, the Appeal involves two main components:

  • National Doorknock Appeal - Involving around 100,000 volunteer collectors, the Red Shield Appeal Doorknock provides opportunity for people to give at the door in support of The Salvation Army's good work. This year's doorknock takes place on 19-20 May.
  • Direct mail campaign - Around half of all Red Shield Appeal funds raised are given in response to The Salvation Army's direct mail campaign.

History of the Appeal

Salvation Army Officer with young manThe first Red Shield Appeal Doorknock was held in 1965 in response to concern about the need for funds to meet the ever-increasing demand on Salvation Army social services.

While the appeal has been expanded and refined enormously since that time, demand upon Salvation Army services continues to increase. Funds raised through the Red Shield Appeal each year are needed more than ever if the Salvos are to maintain their services in the local community.


Because we're well aware that our valued donors work hard for their money, we ensure that we work just as hard to make sure that every donation is used effectively. The Salvation Army's administration costs are kept to a minimum, with one of the most efficient rates of any charity.

Credit card donations can also be made using our secure online donation form or by calling 13 SALVOS (13 72 58).

And don’t forget, you can donate on the weekend of the doorknock.


Volunteer

We need 100,000 doorknock volunteers to help reach our goal of $10million.
You can play a vital role in the doorknock by giving just a few hours of your time to help knock on doors in your neighbourhood.
You can register your interest in volunteering online.

If you have any other questions about getting involved in the doorknock, you can contact your local Salvos.


Media

TV Commercials

Lucy

Dave

Radio Ads

Lucy - 30 seconds

Dave - 30 seconds

15 seconds ad

Press Ads (PDF)

Red Shield Appeal - Press Ad PDF Red Shield Appeal - Press Ad PDF

Right click on the image above and select "Save Target As" or "Save Link As"


Info and Resources


Future Dates of the Doorknock

  • 2013: 25-26 May
  • 2014: 24-25 May
  • 2015: 30-31 May