Virgin Mobile

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VIRGIN MOBILE

Type of Relationship

Cause-Related Marketing, Program Sponsor and Supporter

About their Support

Virgin Mobile has been actively involved with Oasis since 2011 and have become champions of the cause through their involvement in a number of programs and initiatives.

In 2011, Virgin mobile launched “Covers for a Cause”, a joint initiative that invited the community to “make a statement and make a difference” through the sale of four unique and limited edition phone covers. The cause-related initiative ran for two years and involved the creation of four different covers by Sir Richard Branson, Natalie Imbruglia, Ksubi and Dean Good, from Oasis that were sold in Virgin Mobile stores and online. All proceeds were given to Oasis.

In late 2013, the Street Connect program was revised and re-launched with the financial support of Virgin Mobile and Virgin Unite. As an early intervention program, the focus was on engaging young people from disadvantaged communities in Waterloo, Wooloomooloo and Redfern three times per week and providing support services and access to technology in the community.

Virgin Mobile were also involved in the production of a virtual tour of Oasis, allowing us to better promote our service and educate the community, schools and other corporates.

Every year, in collaboration with the other Virgin companies, Virgin Mobile help host the Christmas Party for the young people and they have also been active supporters of  The Couch Project, an awareness and fundraising campaign which has seen over $150,000 raised for Oasis Accommodation services. They are regular attendees at The Annual Oasis Charity Ball, provide donation for the auction and provide phones and plans for staff and wireless internet connectivity for the Street Connect bus.

About Virgin Mobile

Virgin Mobile is Australia’s 4th largest telco with approximately 1 million customers. As part of the world’s most diverse brand and inspired by its founder, Richard Branson, Virgin Mobile Australia is committed to making mobile better with innovative products and a commitment to great value for money.

URL

www.virginmobile.com.au